e.l.f. Power Grip Primer Review: The Ultimate Hydrating Gel Primer in the UK

A flawless makeup look starts with a strong foundation, and a reliable primer is the key to achieving long-lasting results. Gel-based primers have become increasingly popular for their lightweight feel, hydrating benefits, and ability to extend makeup wear. One standout option in this category is the e.l.f. Power Grip Primer.

This review explores everything you need to know about this UK-available primer—from its texture and ingredients to application tips, performance, comparisons, and frequently asked questions—so you can decide if it’s the right choice for your makeup routine.

Product Overview

• Product Name: e.l.f. Power Grip Primer

• Category: Hydrating gel-based face primer

• Skin Type: Suitable for all skin types, especially dry and combination

• Key Benefits: Hydrates, smooths, and improves makeup longevity

• Certifications: Vegan and cruelty-free

The primer is designed to create a slightly sticky base that grips foundation and concealer, keeping makeup looking fresh throughout the day.

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Packaging & First Impressions

The primer comes in a compact, semi-transparent tube with a convenient pump dispenser. Its gel formula is visible through the packaging, conveying a sense of hydration and freshness. The pump ensures precise product control, preventing waste.

On application, the gel feels cooling and slightly sticky, which is its defining feature. This stickiness helps foundation adhere better, resulting in longer-lasting coverage without the heaviness of silicone-based primers.

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Key Ingredients & Skincare Benefits

The e.l.f. Power Grip Primer blends makeup performance with skincare benefits:

• Hyaluronic Acid: Provides deep hydration, plumping the skin and creating a smooth surface for foundation.

• Gel Base: Lightweight and breathable, unlike heavier silicone primers, while still offering strong grip.

• Vegan & Cruelty-Free: Ethical formulation approved by PETA and Leaping Bunny, ideal for conscious consumers.

Its minimal but effective ingredient list focuses on hydration and makeup longevity rather than complex active ingredients.

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Application & Performance

How to Apply

• Apply one pump to clean, moisturised skin.

• Gently spread across the face with fingers, waiting around 30 seconds before applying foundation.

• This allows the gel to set and create a slightly tacky surface for maximum adherence.

Texture & Feel

• Gel-like and lightweight

• Initially sticky but settles into a smooth finish

• Hydrating without feeling heavy

Makeup Performance

• Extends the wear of foundation, concealer, and powders

• Creates a smooth base, reducing the appearance of fine lines or dry patches

• Offers a subtle dewy finish, especially suitable for dry or combination skin

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Practical Use Cases

The primer is versatile and works well in multiple scenarios:

• Everyday Makeup: Helps foundation stay fresh throughout the workday or errands.

• Special Events: Perfect for long-lasting makeup at weddings, photoshoots, or parties.

• Hydrating Base: Can be worn alone under tinted moisturisers or BB creams for a natural, dewy glow.

• Combination with Setting Products: For oily skin, a light dusting of setting powder helps balance shine while keeping makeup in place.

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Pros & Cons

✅ Pros

• Hydrating and plumping effect from hyaluronic acid

• Creates a tacky base that improves makeup longevity

• Lightweight and breathable gel formula

• Vegan and cruelty-free formulation

• Suitable for all skin types

❌ Cons

• Slightly sticky texture may not suit everyone

• Needs around 30 seconds to set before applying makeup

• Not mattifying for very oily skin

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Comparison with Alternatives

• Milk Makeup Hydro Grip Primer: Luxury gel primer with similar hydrating and gripping benefits. e.l.f. offers comparable performance at a more affordable level.

• NYX Plump Right Back Primer: Hydrating gel with electrolytes; effective but may pill under heavier foundation.

• The Ordinary High-Adherence Silicone Primer: Focuses on mattifying and smoothing, less hydrating than e.l.f.’s gel formula.

The e.l.f. Power Grip Primer balances hydration, makeup grip, and affordability, making it an excellent option for a wide range of UK users.

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FAQs

Q1: Is the e.l.f. Power Grip Primer suitable for oily skin?
Yes, it works on oily skin, especially when paired with a setting powder.

Q2: Can it be worn without foundation?
Absolutely. It provides a hydrating base and subtle dewy glow on its own.

Q3: Does it clog pores?
No. The lightweight gel formula is non-comedogenic, suitable for sensitive and acne-prone skin.

Q4: How does it compare to luxury primers?
It performs similarly to luxury options like Milk Hydro Grip in hydration and grip, making it a cost-effective alternative.

Q5: Is it vegan and cruelty-free?
Yes. Certified by PETA and Leaping Bunny.

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Conclusion

The e.l.f. Power Grip Primer is a standout option for anyone seeking a hydrating, gel-based primer that extends makeup wear while being ethical and suitable for all skin types. Its unique tacky texture provides excellent grip for foundation and concealer, creating a smooth, plump base without heaviness.

While the slightly sticky feel and waiting time may take some getting used to, the benefits for makeup longevity and skin hydration make it an excellent choice for daily use or special occasions.

If you’re looking for a budget-friendly, high-performing primer in the UK, this is one of the best options currently available.

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